From Division Street to the lively stalls of Redbrick Market, Sheffield’s student population is swapping ‘fast fashion’ for the fast growing world of vintage clothing.
Students within the city are now at the forefront of a massive surge in demand for second-hand clothing. This shift towards vintage fashion is fuelled by the continuous rising living costs, increased sustainability concerns, and a desire for individualism, according to one vintage company manager.
Recent studies dictate that the trend of vintage clothing is growing rapidly, with reports from fashionunited.co.uk showing that approximately 76% to 80% of UK students and young consumers (18-34) shop for pre- loved fashion. This shift is showcased across Sheffield, particularly within popular areas such as Division Street and independent retail spaces like Sheffield Redbrick Market, where vintage stalls attract a flow of student customers.
Well known second-hand spots such as Glass Onion Vintage and Good Good Vintage have transitioned from niche shops into go-to destinations for younger consumers seeking affordable, one of a kind items.
Russell Bates, 38 year old, company director of Big Sky Vintage Wholesale, has had a front row seat to this industry explosion over the course of his twelve year long career.
Mr Bates said :”Twelve years ago it was more of a niche thing … but I think a lot of people have realised that you can get a lot of good deals, it’s a lot cheaper than buying clothing new and obviously much better for the environment.”
Mr Bates noted that students act as the primary drive for second- hand fashion, particularly due to the mounting financial pressures on students and heightened awareness of sustainability within the fashion industry.
Students themselves say the experience of shopping second-hand adds to its appeal.
Evie Roby, 18 year old student at the University of Sheffield said : “I really enjoy going to charity shops for new clothes. It’s like a fun challenge to find the best stuff and you feel good because it’s cheap.”
