{"id":49449,"date":"2024-03-01T16:25:20","date_gmt":"2024-03-01T16:25:20","guid":{"rendered":"https:\/\/www.sheflive.co.uk\/?p=49449"},"modified":"2024-03-01T16:25:20","modified_gmt":"2024-03-01T16:25:20","slug":"broomhill-florist-calls-for-support-for-independent-businesses-on-the-lead-up-to-mothering-sunday","status":"publish","type":"post","link":"https:\/\/shef-live.co.uk\/index.php\/2024\/03\/01\/broomhill-florist-calls-for-support-for-independent-businesses-on-the-lead-up-to-mothering-sunday\/","title":{"rendered":"Broomhill florist calls for support for independent businesses on the lead up to Mother&#8217;s Day"},"content":{"rendered":"\n<p>A Broomhill\u00a0florist is urging residents to support local independent businesses as they prepare for the annual increase in demand for flowers on and around Mother\u2019s Day. \u00a0<\/p>\n\n\n\n<p>Following the pandemic, Jonathan Bagge of Pavilion Flowers said retailers have seen a change in consumer buying habits as customers have turned to online businesses as well as supermarkets for the convenience and price.\u00a0<\/p>\n\n\n\n<p>He said preparation for the annual celebration requires careful planning to avoid wastage and financial loss for small businesses in the area.\u00a0<\/p>\n\n\n\n<p>The 56-year-old owner of the shop on Glossop Road said: \u201cThe pandemic has impacted on how consumers buy flowers rather than if they buy them, I think people still do it, but they\u2019ve changed their buying habits.&nbsp;<\/p>\n\n\n\n<p>\u201cFlowers don\u2019t last forever, and if you over order, then you\u2019ll have waste which can be costly.\u201d&nbsp;<\/p>\n\n\n\n<p>According to a survey by Serenata Flowers, flowers are the most popular Mother\u2019s Day gift among Brits with 48% of adults saying they would show their appreciation with a pretty bouquet.\u00a0<\/p>\n\n\n\n<p>Mandy Newcastle, 55, the mother of a student at Sheffield University, said: \u201cI would buy from any of the places you usually get flowers from, but I would try to support local shops the most.\u201d&nbsp;<\/p>\n\n\n\n<p>According to Mr Bagge, flowers sold by his business are much more personal than those which you would buy from a supermarket.\u00a0<\/p>\n\n\n\n<p>He said: \u201cFlowers are quite emotive.\u00a0<\/p>\n\n\n\n<p>\u201cIt feels very personal, and you can say a lot about somebody&#8217;s character with flowers.\u201d&nbsp;<\/p>\n\n\n\n<p>Molly Mcguinness, 19, a student at the University of Sheffield said that purchasing flowers online was more convenient for sending them to the recipient.\u00a0<\/p>\n\n\n\n<p>The student said: \u201cI will be buying flowers for my mum for Mother\u2019s Day and ideally, I would like to buy from a local retailer to support local businesses but because I\u2019m away from home as a university student I&#8217;ll be getting them online and sending them to her.\u00a0<\/p>\n\n\n\n<p>\u201cIt does also mean that I\u2019m saving a bit of money.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Broomhill\u00a0florist is urging residents to support local independent businesses as they prepare for the annual increase in demand for flowers on and around Mother\u2019s Day. \u00a0 Following the pandemic, Jonathan Bagge of Pavilion Flowers said retailers have seen a change in consumer buying habits as customers have turned to online businesses as well as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5,166,167],"tags":[13,225,226,12,88],"class_list":["post-49449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-top-story-2","category-trade","tag-broomhill","tag-flowers","tag-mothers-day","tag-sheffield","tag-small-business"],"_links":{"self":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/49449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=49449"}],"version-history":[{"count":0,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/49449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=49449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=49449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=49449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}