{"id":58887,"date":"2026-03-10T13:48:15","date_gmt":"2026-03-10T13:48:15","guid":{"rendered":"https:\/\/shef-live.co.uk\/?p=58887"},"modified":"2026-03-10T13:48:19","modified_gmt":"2026-03-10T13:48:19","slug":"watch-dj-ag-performs-in-sheffield-to-celebrate-creative-scholarship-opportunity-with-waterbear","status":"publish","type":"post","link":"https:\/\/shef-live.co.uk\/index.php\/2026\/03\/10\/watch-dj-ag-performs-in-sheffield-to-celebrate-creative-scholarship-opportunity-with-waterbear\/","title":{"rendered":"WATCH: DJ AG performs in Sheffield to celebrate creative scholarship opportunity with WaterBear"},"content":{"rendered":"\n<p>Online sensation DJ AG returned to Sheffield last Friday to give a live streamed performance in the City Centre.<\/p>\n\n\n\n<p>DJ AG\u2019s long awaited return to Sheffield was in partnership with WaterBear &#8211; The College of Music in Sheffield, giving an opportunity to showcase the variety of musical talents on offer in the city.<\/p>\n\n\n\n<p>The performance marked the new scholarship opportunity available at WaterBear, which will give one young talent in Sheffield a fully funded three year Professional Music degree at the college, which aims to support the unseen grassroots talent in the city.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"10 March 2026\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/qFj1HKFl7pA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ashley Gordon, known by his stage name DJ AG, aged 40, said: \u201cIt\u2019s important to spread the love to all areas as there are fewer opportunities outside of London.\u201d<\/p>\n\n\n\n<p>Originally from North London, DJ AG has gained over 1.9 million followers on TikTok and uses his platform to provide exposure to new, up and coming talents from around the country to his large social media following.<\/p>\n\n\n\n<p>Shugacoma, a Sheffield based funk and soul band who had their debut live gig on the live stream, said DJ AG\u2019s return to Sheffield is \u201cimportant to help the grassroots scene to stay alive\u201d and gives performers \u201ca chance to showcase character and skill\u201d.<\/p>\n\n\n\n<p>DJ AG last visited Sheffield in May 2025, where he livestreamed his set across TikTok and Instagram and was joined by various stars including musician Ed Sheeran and rapper JME.<\/p>\n\n\n\n<p>Stando, a member of the urban performance community Slambarz who were also given the opportunity to perform with DJ AG, said: \u201cIt gives a different way to experience music and connect with audiences.\u201d<\/p>\n\n\n\n<p>The street performance took place outside of Sheffield Town Hall and was live-streamed for four hours from 4pm to 8pm.<\/p>\n\n\n\n<p>Alongside the city\u2019s new talents, DJ AG was joined at the decks by Sheffield\u2019s Lord Mayor Safiya Saeed, Jon McClure from Reverend and the Makers and house singer Steve Edwards during his set.<\/p>\n\n\n\n<p>DJ AG\u2019s performance in Sheffield highlighted the great need to support new creative talents and how offering opportunities such as the scholarship at WaterBear will benefit the industry.<\/p>\n\n\n\n<p>Applicants can apply for the scholarship from 1 April, 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sensation DJ AG returned to Sheffield last Friday to give a live streamed performance in the City Centre. DJ AG\u2019s long awaited return to Sheffield was in partnership with WaterBear &#8211; The College of Music in Sheffield, giving an opportunity to showcase the variety of musical talents on offer in the city. The performance [&hellip;]<\/p>\n","protected":false},"author":285,"featured_media":58896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-58887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/58887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/users\/285"}],"replies":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=58887"}],"version-history":[{"count":3,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/58887\/revisions"}],"predecessor-version":[{"id":58928,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/58887\/revisions\/58928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/media\/58896"}],"wp:attachment":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=58887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=58887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=58887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}