{"id":61841,"date":"2026-05-20T09:28:46","date_gmt":"2026-05-20T09:28:46","guid":{"rendered":"https:\/\/shef-live.co.uk\/?p=61841"},"modified":"2026-05-20T09:28:51","modified_gmt":"2026-05-20T09:28:51","slug":"27-years-of-magic-airy-fairy-celebrates-nearly-three-decades-of-community-on-london-road","status":"publish","type":"post","link":"https:\/\/shef-live.co.uk\/index.php\/2026\/05\/20\/27-years-of-magic-airy-fairy-celebrates-nearly-three-decades-of-community-on-london-road\/","title":{"rendered":"27 Years of Magic: Airy Fairy Celebrates Nearly Three Decades of Community on London Road"},"content":{"rendered":"\n

Airy Fairy, a spiritual shop on London Road, celebrated 27 years on the independent scene this month, demonstrating the importance of contact within Sheffield’s pagan community.<\/p>\n\n\n\n

Anwen Fryer-Burrows, a single mother, opened the shop in May 1999 with the help of a grant and a start-up loan from The Prince\u2019s Trust, now known as The King\u2019s Trust, who aims to help 11-30 year olds transform their lives. <\/p>\n\n\n\n

The initial funds were invested into basics such as carpets, paint, tradesmen and to pay for a boiler and a second loan was taken to expand the back cafe.<\/p>\n\n\n\n

Ms Fryer-Burrows said: “I’ve ridden out the rough times. It is really hard work and I think a lot of people open up a business not knowing how much work it will be. You’ve got to really keep at it.\u201d<\/p>\n\n\n\n

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While the shop first sold art by local artists, they then began to offer reiki and yoga, Ms Fryer-Burrows said: \u201cit really has just grown organically.<\/p>\n\n\n\n

\u201cI have only started selling things as I’ve known enough about them, I’ve never sold anything I don’t really know anything about as otherwise I can\u2019t advice people.\u201d<\/p>\n\n\n\n

About eight months after opening, the local coordinator of The Pagan Federation began using the space once a fortnight for meetings. <\/p>\n\n\n\n

As the talks progressed the pagan community became deeply incorporated into the shop with the introduction of tarot cards and ethically sourced and fair trade herbs.<\/p>\n\n\n\n

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Sarah George ,61, an Airy Fairy customer said: \u201cI think paganism is the closest belief system I can attach myself to, I have an appreciation and deep respect for mother earth and the moon cycle and the community brings people together with similar values to me.\u201d<\/p>\n\n\n\n

When the shop first opened the demographic of customers was largely between the ages of 30-50, but with the growth of social media groups such as \u2018Witches of Instagram\u2019 and \u2018Witchtok\u2019 Sheffield\u2019s pagan community has grown to incorporate much younger enthusiasts.<\/p>\n\n\n\n

Ms Fryer-Burrows said: \u201cI just love it so much and feel a responsibility for the community I’ve created here. If I wasn’t here I don’t know where people would go for the face to face and first hand experience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

An independent shop on London road celebrates 27 years of serving the pagan and spiritual community in Sheffield.<\/p>\n","protected":false},"author":336,"featured_media":61843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[636],"tags":[1305,1302,134,1304,1303],"class_list":["post-61841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-independentbusiness","tag-pagan","tag-sheffield-2","tag-witchesofinstagram","tag-witchtok"],"_links":{"self":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/61841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/users\/336"}],"replies":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=61841"}],"version-history":[{"count":4,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/61841\/revisions"}],"predecessor-version":[{"id":61879,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/61841\/revisions\/61879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/media\/61843"}],"wp:attachment":[{"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=61841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=61841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shef-live.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=61841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}