A new infrared fitness studio aiming to prioritise community and inclusivity is set to open on Ecclesall Road next month.

J.I.M — short for Joy in Movement — is expected to open in mid-to-late April, with studio manager Michelle Whelan, a mother of two, leading the space.

Unlike many traditional gyms, the studio is designed to create a less intimidating environment for people trying to build a consistent fitness routine.

“A lot of gyms have mirrors everywhere,” Whelan, 36, said. “But at ours there’s no mirrors. The lighting is lower so people feel less self-conscious.”

The studio will offer a range of infrared heated workouts designed to maximise results within shorter sessions. Classes will last around 30 minutes and include yoga and other guided workouts, each accompanied by tailored music to match the pace and atmosphere of the class.

Infrared technology is at the centre of the concept. The heating system warms the body from within, allowing participants to sweat more and potentially burn more calories in a shorter time.

“It warms your body’s core to around 40 degrees, so you sweat more and burn more calories,” Whelan explained.

The approach is also linked to other health benefits, including improved flexibility, increased circulation and muscle recovery. Whelan said infrared training is also often associated with detoxification, relief from joint pain and skin purification.

Whelan also hopes the space will foster a welcoming social environment where members can connect as well as train.

“We want to promote community,” she said. “If people wanted to do book clubs or organise walking clubs between members, we’d love that.”

Whelan added that the philosophy behind J.I.M is about encouraging sustainable lifestyle habits rather than strict fitness regimes.

“You can come two or three times a week and still go out and eat your pizza,” she said.

Members will be able to book sessions through an app, and first-time visitors will have the option to attend a free taster session. Whelan said she intends to personally welcome newcomers and guide them through their first visit.

While the studio will operate with some automated systems, Whelan said maintaining human interaction remains a key part of the experience.

“I like the personal touch,” she said. “It’s more than just another fitness place.”